Because Everything MUST Cater to Male Fantasies.
Also known as, How to show every other group in a demeaning way, so that a bunch of young, heterosexual men can get some kicks.
Props:
- 1 woman, a nurse, dressed in an impossibly short skirt (Don’t forget a nice slit at the back)
- 2 silly young men, just being men
- 2 hospital beds
- A mobile phone tucked away somewhere, unseen
- 1 man, a nurse
Stage Directions:
(Phones ringing). Cool Dude 1 asks Nurse to fiddle around in his pockets for the phone. He can’t reach it himself, arms being bandaged and all. Nurse’s main role of course should be to provide patients with a few wet dreams. As Nurse leaves room, unable to find phone in either pocket, make sure camera lingers on the back of her thighs, where her short skirt ends. (No nurses wear these, but shhsh, don’t let a little thing like that get in your way).
Cool Dude 1 fishes out the phone from somewhere and gleefully calls friend, Cool Dude 2 in adjacent room. Mutual congratulations ensue, for having got some jollies out of Nurse. Cool Dude 2 now gets his turn. Except oh, It’s a Male Nurse! Horror, horror, horror! Male Nurse enters with simpering smile and a graceful toss of head, to indicate you know, that he’s gay. Get it, he’s gay!! Of course, would he be in Nursing otherwise?
Outcome: Successfully offensive to
- Women
- Nurses
- Gay People
What a horrible ad! I hadn’t seen it…
May I say how much I admire your writing? You blog the way I aspire to!
Ew. Just…. ew.
Unmana, thank you for the nice words… and yes, Amrita, it is pretty ew, isn’t it? I wonder if writing a letter to ASCI will help?
Oh yes! Even I went Ugh!! (Utter Disgust) after watching that ad once. Actually i did not even see the end of the ad. That disgusted with Part 1.
It’s an incomparably churlish and nauseating advert. But they have a history of terrible ads
HDWKnow and I-o-P, thanks! I was afraid some hopeless person would land up and say, “but it’s just an ad!”
I was exploring the possibility of filing a complaint with ASCI, but apparently they only accept complaints from consumer organisations or companies… not from individuals…
i thought it was horrid advertising too
Actually, I don’t know if ignore and move on approach works for such things.
Also, am I a bad person to be outraged by it’s sheer lack of creative content and then by it’s vulgarity?
And of course, there are enough trolls who’ll defend such bleachiness! But then again, that’s why they are trolls@ someone who thinks it’s “just” an ad.
And they should ban it. The Axe Chocolate Boy was half as offensive.
Art - yes, yes, yes!
I-o-P - yea, its both tacky and vulgar! I am somewhat ambivalent about censorship…but yes, I do think ignoring is not the answer. Ideally, I’d like to file a complaint…but looks like individuals can’t.
I was just talking abt the Axe ads with my hubby y day - the thing is, the axe ads (and many others) do objectify people - but then, atleast they can be excused as showing mindless sexual attraction (which is possible, even if their execution is extreme). This ad bugged me more because not only does it objectify, it reduces a professional, who is there doing a very valuable job, to nothing more than an object of entertainment….